PUMA Mostro: A Journey To Berlin With Five Tastemaking Women

To celebrate the return of an icon, we teamed up with Puma to create an exclusive activation around the re-introduction of the Puma Mostro. With its bold silhouette and legacy in subversive style, the Mostro is more than just a sneaker—it’s a symbol of quiet rebellion and creative edge.

For this occasion, we invited five talented tastemaking women from the Benelux who are reshaping the cultural landscape in their own unique ways—through music, fashion, art, and storytelling. Each of them brings a distinct voice, perspective, and energy to the table.

Together, we embarked on a two-day journey that blended curated experiences with authentic connection. From intimate conversations and styling moments to late-night dinners and city explorations, the activation became a space to celebrate individuality, inspire each other, and build new bonds.

The Mostro was the starting point—but the energy, creativity, and sisterhood that unfolded was what truly made the experience unforgettable.