The New Originals & 25th Hour Agency | Paris Fashion Week

Amsterdam-based brand The New Originals has teamed up with 25th Hour Agency to take the streets of Paris and host an event in true Amsterdam Fashion.

As an Agency, 25th Hour Agency has made it its mission to create experiences that bring people together and help build authentic connections across different fields. Representing culture and inspiring the audience have always stood at the forefront of the agency. Similarly, The New Originals have made a name for themselves by building a steadfast community across fashion, music and nightlife spaces throughout the years.

Based on a long-standing friendship and their shared community, the two collectives aim to be the link and connect the dots between like-minded places and spaces, both within and outside the Netherland. With a line-up that included some of Amsterdam’s and Paris’ finest household names, this event was a direct reflection of the strong bond between these two creative capitals.

Creative Direction
Event Production
Marketing

Design creates culture. Culture shapes values. Values determine the future.

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