The New Originals Sound x 25th Hour Agency | ADE

25th Hour Agency has teamed up with local heroes The New Originals to host a one-of-a-kind night at Jimmy Woo during one of the city’s most prominent events. With a line-up that included homegrown multi-talent JAEL, Parisian household name Kirou Kirou and London-based DJ/producer Tommy Gold, this get-together was a direct reflection of the strong cultural bond between the three cities.

As an agency, we aim to create experiences that bring like-minded people together and help build authentic connections. Whenever we bring a concept to life, this goes beyond just having a fun night out. Instead, the goals is to represent the culture, inspire the audience and get people to exchange knowledge and ideas. These values match with The New Originals, who have made a name for themselves by building a strong community over the years.

Creative Direction
Event Production
Marketing